Distribution
Your music to every platform, included at every tier. Rights-neutral and term-limited, with no claim on your masters.
second verse
Record label
A record label in your pocket: every department, in one app.
What it is
Your whole career, in one place
An independent music career is run in a dozen places at once. Second Verse brings it into one record for the artist and the team around them, and carries the music out to the platforms itself.
The office
The departments a label would give you, as rooms you walk into, each with someone at the desk who knows your record.
The network
Producers, managers and artists in other cities, introduced one at a time, where someone will actually answer.
The work gets made here. Everything else runs from the office.
The office
A label’s departments, as rooms you can walk into
Each room is named what the industry calls it, and holds the desks a label’s own division would have. Open a desk to see its work, or to talk to whoever sits there.
Finding and signing
A&R
Where you’re met, heard and signed, and where the paperwork behind every song is kept straight: credits, splits and registrations.
Getting heard
Marketing
The campaign plan and the brand, and everything that carries them: socials, artwork and video, press, radio, and what the numbers say about your audience.
Getting it out
Distribution + Licensing
Every way the music leaves the building: out to the streaming services, into your own store, and onto screens through sync and brand deals.
Counting it in
Finance
What every other room earns, counted in one place: royalties, statements, costs and what’s owed to whom.
On stage
Live
Gigs and tours kept in the same record as the releases, so the show and the campaign are planned together.
How it fits together
The floor plan
Every room on one page. The office grows as you hire desks, and a room appears once someone sits in it.
Home
Today’s one thing, this week’s plan and the release calendar. The Monday meeting, on your phone.
Community
The people beyond the office, and a proper introduction when you need one.
Profile
Your artists, your team and who can see what. Take everything with you, any time.
Chat
Your inbox and the assistant, a tap away on every screen. It never messages you first.
Only what you need
Nobody needs every room
The office is the whole of a label, laid out so you can see it — not a list of things you have to use. Start with the rooms the work in front of you needs, add one when it keeps coming up, and leave the rest closed.
Just starting out
Get your music out, plan the week and keep your posts in one place. The rest can wait until the work in front of you needs it.
Already have a team
Keep the manager, the plugger or the accountant you trust. Give them a desk in the same record instead of another spreadsheet, or leave that room out.
A label with its own departments
You won’t need most of the office — you already have the people. Labels use it for what sits between them: one record per artist, the roster at a glance, and what the spend is returning.
How the office grows
Start small, add rooms as you grow
A subscription grants a room whole. There is no locked door and no price on a wall: until a desk is hired, the office simply does not have that room.
Self Serve
For one artist on their own, with your music on every platform.
Opens A&R · Marketing · Distribution + Licensing
Roster
For managers and small labels running several artists: every room filled.
Adds Rights + Label Copy · Press · Radio · Finance · Live
Label
For a label with a staff and job titles.
Adds Scouting · Sync + Brands
Prices are set with the first pilots and are not published here until they are settled.
One tape per tier.
Who it’s for
Made for everyone around the music
Everyone around the music, at one table.
Artists
Know what to do next and stop falling behind, one card at a time, on your phone.
Managers
Take on the next artist without taking on the next working week.
Labels
Coordinate a whole roster, and see what the spend is actually returning.
Specialists
A producer, a mixer, a photographer or a publicist, given one desk for one artist, for as long as the job runs.
The community · waitlist
Join the waitlist for our community of artists
Around the office is a community of artists, producers and managers in other cities and countries, so a trip somewhere new starts with people who know you’re coming.
Gigging somewhere new
Playing a city for the first time? Meet artists who live there, and the people who know which rooms are worth playing.
A session while you’re there
Find a producer, a studio or a co-writer in the city you’re passing through, through someone who has worked with them.
People who answer
Introductions one at a time, not a directory — so the person on the other end is expecting to hear from you.
It opens with the first pilots, one city at a time. Tell us where you’re based and we’ll email you when your city opens.
Principles
What we promise, and what we won’t build
Nothing in your name without you
Every post is approved by the artist before it goes anywhere. A manager can draft, schedule and chase. They cannot publish over you.
No number shown with more confidence than it deserves
Every figure says where it came from: measured, imported, estimated, or not enough data yet. The tool will say it does not know rather than invent one.
What we will never do
- Guaranteed metric claims. Nobody can promise a listener.
- Auto-publishing anything without the artist’s approval step.
- Showing an investor, a parent company or an affiliate what is inside your record.
- Joining a fan across two artists.
And your work leaves with you. Everything you put in can be taken out, quickly.
Who we are
Built from both sides of the desk
Second Verse started in a London studio, from watching good artists spend more time running a business than making music.
Lisa Lang
Co-founder
Ten years in strategy and operations, including at Amazon and Linde, before moving into artist strategy and coaching. She designs how the office runs: the rooms, the desks, and what each one owes the artist.
Matt Rist
Co-founder
Producer and mixer, working with independent artists in the studio every week and releasing his own music. He is the artist’s side of the table: what actually gets used, and what gets in the way.
Get in touch
Second VerseEarly access
First
pilots
Artists · Managers · Labels
If this reads like the job you’re already doing by hand, we’d like to hear from you. We’d rather hear what’s wrong with it than what’s right.